a six-week intensive program $2500
Is your coaching practice not generating the income you hoped for?
The Signature Message to helps you unlock a powerful, client-attracting magnet that feels as natural to deliver as having a conversation over lunch with friends
**Plus develop a foundational brand identity that takes the headache out of creating ALL future marketing messages
Hello Fellow Coach,
My name is Stacey Weckstein and I have had a coaching business for the last ten years.
I recently shared my proven client-attraction strategy in my bestselling book, Magnify Your Purpose.
It’s the exact process I’ve used to build my practice. I’ve also guided many clients through this strategy to grow their coaching businesses.
The thing is, I’m not a naturally extroverted salesperson.
I HATE marketing! I not only do I hate marketing, I hate networking. All the traditional advice for promoting a business does not work for me.
I Feel Your Pain
When I tried to implement these traditional marketing methods, it felt unnatural and I couldn’t stick with them. As a result my business suffered. I got stuck and failed to grow my business.
I started to feel disheartened. My ability to be sensitive, stay quiet, and deeply listen to my clients are the qualities that made me a great coach. But these same qualities made traditional marketing and promotion a Herculean task.
As an empathetic coach, I’m sure you can relate to one or more of the following:
Public speaking made me feel… well, like I was giving a speech – which was terrifying!
Selling my services made me feel like I was being forced to treat my passion like a selling a used car.
I went to networking events and felt like I was pushing myself on people and being completely fake.
I made up ad hoc messaging “off the cuff”, resulting in confusion about what I offered.
People never got a clear view of the value I delivered in my coaching.
But all that changed when I discovered a better way, in part by happenstance. I needed a way to promote my business that harmonized with my introverted personality.
It had everything to do with learning how to communicate my passion in way that felt authentic, comfortable, and natural to me.
What I found was a way to empower my audience with life changing information. My passion and genuine character became the vessel for their transformation.
This was my big realization.
As I relate in the introduction of my book “Magnify Your Purpose”, I had been terrified of public speaking from the time I was in elementary school.
When my first opportunity to express my sincerest passion (Raw Food Preparation and Diets) with others presented itself, my fear of public speaking stood in my way.
I had gotten to the point in my life where I knew I could not let this issue stand in my way any longer. I had to get past it.
So instead of focusing on my fear, I focused on how I could share my knowledge in a way that felt as comfortable and compelling as sharing it with a friend over lunch.
As a professional chef, my comfort zone was in actively making food.
So I decided to design my presentation as a demonstration or class.
I called my “class”, Creating a Smoothie You’ll Want to Have Everyday!
Making the smoothie gave me something to focus on besides my nerves. The information I discussed was the intimate knowledge I had about blood sugar issues from my personal experience with gestational diabetes in my first pregnancy.
There was no activity more natural than preparing food, and no information more familiar than my own experience.
The value the audience received was significant! They learned first hand how to create a terrific smoothie and a great deal about how to control their blood sugar.
You can read about the entire process I stumbled upon as that first experience in the book, but the results were undeniable.
I had over 200 Free Sessions and booked over 30 clients in a six month coaching program in my first year!
I had stumbled onto an approach that felt comfortable to me and at the same time delivered successful results.
I went on from there to built out a complete framework for promoting my business that felt authentic to my true self and… what’s more, it worked!
As I shared this process with fellow coaches and my clients, I was able to study what made this approach work so well.
Here are just a few advantages of this method:
It will allow you to make powerful presentations without feeling like you’re giving a speech.
You will be engaging with audiences (online and offline) at a deep and genuine level. You will be able to make a real impact and have the audience realize it.
You will be able to attract high paying clients while staying focused on expressing your passion and making a difference.
Sharing a captivating authentic story will make networking events feel like the fun, social get togethers they are supposed to be.
You will gain clarity on precisely how you add value to your clients’ lives and how to express it.
Your messages will be memorable and people will easily be able to share them.
You will have clients asking to work with you
Don’t just take my word for it.
Listen to what Richard has to say about his experience with the Create Your Signature Message Program:
“Although I was a trained coach, I noticed that I was giving away free advice to my friends in their relationships. The results they were getting in having more intimacy in their relationships felt so good for them. This affirmed to me that my coaching was of use to prospective clients.
How was I going to get my message across clearly to help men have the relationships they wanted?
In our free strategy session, Stacey quickly saw that I was hiding from bringing my service into the world by helping my friends for free. After talking to her about how I work with my friends to bring out the best in them it was clear what my message would be.
“My Woman is Crazy, and I love it! A guide for men to understand what their women really want and how to give it to them to have a more satisfying and connected relationship” This really spoke to my soul.
As we started to work together, Stacey supported me with her guidelines to be able to write my signature message such that I could really help my clients.
When the writing was done Stacey taught me how to apply the content to networking events, free talks to obtain clients, and how to use my content for branding my business.
From my first talk I got 5 new clients and they are all achieving their goals in their relationships. I always knew I was a great coach, I was just hiding because I had never been taught the skills to present myself in a way to really be authentically me!
Now I am out and about inspiring all kinds of men to step into their authenticity and have the relationship with women that makes them feel great.”
Unlock your own client attracting possibilities with the Create Your Signature Message program.
Over six weeks you will work one-on-one with me to develop and implement a Signature Message for you coaching practice.
Week 1: Start the Expert’s Journey
Over the course of the week we will…
Identify your strengths as a coach so that you can use them to communicate clearly with your audience.
Set the tone of your message which will reflect the way your normally work with clients.
Focus in on those ideal clients who you work best with to help you develop a specific audience to target.
Uncover the general themes that come up with your clients on a regular basis so you can look at some topics that you would want to use in your signature message.
Help you see a variety of different ways you are already an expert so you can confidently step into that role and mindset.
Week 2: Define the Territory
In week two we will…
Choose one main topic as your signature message so that you can start to work on the main ideas you will present.
Discover 5 major areas you find yourself giving advice to your friends and family so you can pinpoint ideas you know well and love to discuss
Shine a spotlight on the areas of your coaching business that cause you confusion so you can get the tools you need to move forward
Start to look at the reasons why you hide so that you can get real with what you are avoiding
Week 3: Signature Crafting
Get ready to work! This week we will…
Begin the content creation phase of the program where you will use the speech writing method to write compelling content to educate and attract your future clients
Notice your resistance and work through all the areas that are screaming at you to stay behind the scenes and BLOCK you from bringing your helpful message to the world
Understand that what you have to offer is of need in this world such that your message is bigger than feeling insecure about looking good to others
Start to practice your message in small pieces for networking events in a way that comes out naturally
Week 4: Polish the Lamp
Prepare for the magic to appear! In the final week we will…
Have a completed signature message so that you can use it to attract your ideal clients
Be crystal clear on your message and how to use your message
Feel comfortable delivering this message anywhere, anytime
Be able to use your message to create branding content, newsletters, and blogs etc.
Over the whole six week period we will position you as the confident expert coach your clients need to fulfill their goals.
Week 5 & 6: Implementation
Why is This Better Than “Going it Alone?”
Covering this ground on your own could easily take the better part of six months to a year. Time spent testing things by trial and error.
However, six months to a year is only a reasonable estimate if you’re mostly successful.
You can never underestimate the huge delay caused by setbacks and failure in the “testing process”.
It will take time to recover.
It will take time to build back your resolve.
It will take time to get back out there and try again.
You need to reduce this time to the absolute minimum.
My goal in this six week program is to get you in “expert shape” as fast as possible.
The thing is, I already have a time-tested template for what “expert” should look like.
What we will do together is adapt my proven template to your coaching subject and personal style.
Trust me this beats starting from scratch! It’s exactly what I wish I had when I started my business.
What Could This Mean for Your Business?
If you’re a coach just starting out, imagine if you were able to just get 5 new clients at $1,000 per month?That’s $60k your first year! You can kiss your day job goodbye.
If you already have a practice, imagine being able to double your output based on a proven promotion strategy.
Does that represent $50,000 or $100,000 in increased earnings?
This is a Special Offer for a Limited Few
I have easily spent over $10,000 for similar programs that did not work with my personal introverted style. I know people who have spent far more than this on courses and had nothing to show for their investment.
I feel completely fair charging $10,000 for the full program. If I were to charge based on the value I know you get for each week.
You will only pay $2,500 for the complete six week one-on-one program, or in other words, what future participants will pay for the group only program.
My Try Before You Buy Guarantee
I think you should have the chance to find out if my approach is a good match for your business before you commit.
That’s why I will offer a FREE 30 minute consultation session. This way we can see if we have the right chemistry and can work together.
We both have a lot on the line.
You need a practical method you can implement immediately to promote your business and get new clients.
I need impressive testimonials from rock-star clients in the next few months to promote my next workshop.
In this FREE coaching session we will have the opportunity to see if this is going to be a win-win for both of us.
Plus, I will give you a free e-version of my new bestselling book, Magnify Your Purpose, after our call. This is your’s to keep regardless if we decide to work together or not.
Nine times out of ten I’m able to pinpoint my client’s biggest obstacle to getting new clients within this first thirty minutes. Often the real issue is so big and so close, you just can’t see it.
Doing little more than identifying these major blockages has led to huge breakthroughs for my past clients.
Read what Clare has done with her Signature Message.
“I have been in product sales for 20 years and I love it. One on one I can sell any product into any health food store.
When I landed my first regional sales job, part of my responsibilities was to deliver trainings in front of a room of buyers. The idea of getting up in front of 30 people, staring at me to make a slide presentation, was so horrifying that I lost A LOT of sleep the first month of the job imagining what I would say.
My worst nightmare did come true at my first presentation when I stumbled on my words and my boss had to finish the talk for me. I needed a way to feel my confidence delivering a speech to a room as strongly I do when I talk with buyers one on one.
Stacey and I went over the product line of 60 products and created a story of how they became one happy family. This allowed me to understand the material and ingredients at a deeper level.
She taught me the speech delivery format she uses to make the room a part of the speech so it feels more like a conversation and less like the spotlight was solely on me being judged by all 60 leering eyes in that room.
We practiced delivering the speech together so I could iron out all the places I may stumble over my words.
When I delivered the presentation the next time I totally nailed it!
It was seamless, comfortable and engaging. My boss remarked how much improvement I had made in my delivery. The whole room of buyers bought the product into their stores.
It has been 3 years since Stacey and I worked on that presentation and my confidence and comfort level are amazing. I have often gone back and used the skills she taught me to make other presentations and they go off without a hitch every time.
Stacey really took the time to understand my hesitations and fears and worked from where I was at to where I needed to be for my job. I am so grateful!”
Let’s recap where you will be at the end of our six week journey together…
At the end of Week 1 you will…
Know your strengths as a communicator and how you best interact with an audience.
Be confident with your voice and your unique point of view
Have a deep understanding of your target audience and the issues that matter most to them
Take ownership of your role as an expert
At the end of Week 2 you will…
Be intimately acquainted with the “hot-button topics” that can create massive and immediate transformation in your audience
Have clarity on every aspect of your coaching business and what it takes to reach your income goals
Understand the reasons why you avoided promoting yourself in the past and have the skills to overcome these pitfalls in the future
At the end of Week 3 you will…
Possess a comprehensive transformational framework that sits at the foundation of all your messaging
Be able to present your framework in a sophisticated written speech that naturally educates and at the same time fascinates your audience
Feel emboldened to share your value and moreover to feel like not doing so would be selfish
At the end of Week 4 you will…
Have an easy mastery over the delivery of your message
Enjoy the ability to focus your effort on the value you are giving to your audience and not on self criticism
Be able apply different parts of your signature message to craft endless additional content without stressing about what to say
Be fulfilling your purpose and passion for the benefit of your future clients growth
Know how your coaching business expresses your authenticity and unique strengths
Have template for future branding
At the end of weeks 5 & 6 you will…
Have an implementation strategy and next steps
If you’re serious about wanting to share your passion through coaching… If you’re willing to put in real work to manifest your purpose, then…
You owe it to yourself to set up an appointment with me and see if we’re a good fit.
What have you got to lose? Twenty minutes?
And what have you got to gain?
I’ll tell you, it is looking back with disbelief on ever being stuck.
Looking back at a previous version of yourself with genuine disbelief.
Looking back and having difficulty remembering what it even felt like to not be attracting new clients naturally and continuously.
You will have forever been changed into a more powerful version of yourself.
Take this journey with me.